If ever there was a time when people are looking to get out of the hole that this economy has gotten us in, it’s NOW. Many very intelligent and savvy people are out of work and can’t find a job in their industry, and so more and more people are turning toward looking at home based business opportunities to make their mortgage and car payments on time.I hope that you’re not in that position, and if you are I’m very sorry to hear that.If you’re not, and you’re looking for home based opportunities to supplement your income and get ready for the coming storm of economic turmoil, then I commend you.Either way, here’s the good news. These opportunities are out there. They do exist, they are real, but sometimes you just have to do some digging to find the ones that are real and not some sort of silly hoax to get you to turn over your hard earned money.Let me just say that I hope that you’re already past the point where you’re looking at mystery shopping, taking surveys, and oh my God… stuffing envelopes. Do stuffing envelope ads even exist anymore? If so I can’t believe it!It’s time to be realistic here. If you have any chance of getting your income level to a point where you can sustain your lifestyle, and hopefully beyond, then you MUST be looking into the home based business opportunities that are real, and actually include selling real products to real people.You see the fact is that if you’re looking for a home based opportunity that’s going to allow you to earn money, then the faster you realize that you’re going to have to work and work just as hard as you see the guy at the butcher, or the roofer, or the guy who comes and does your landscaping, or the woman who does your taxes. It’s a business, and if you want to be successful with it, you MUST treat it that way.So don’t be fooled by easy money claims. Don’t even pay attention to easy money claims at this point. You’ll have to work, but you CAN earn the income that you earn at your job and then some, and the good news is that it does get extremely easier as time goes on.It all depends though on where you begin your search. If you have the frame of mind that I’ve just laid out then you’ll at least have a solid foundation of which to begin your search.Next you’ll want to think about what types of products or services that you’re comfortable selling or performing. You’ll want to look at trends and where the world is heading.In my eyes, and in my opinion, right now is a great time to look into selling health and nutrition. Whether you went into it as a health counselor, or someone who simply sells products that keep people healthy, you’ll likely have a great chance at success with any home based business opportunity that you look at.Why? Because first of all the world is aging. Baby Boomers are hitting retirement age each and every year by the millions and will be for the next decade or so. These are the people who have worked hard their whole lives, have earned some money, and now don’t mind spending it on products that are going to keep them here for a while to see their grandchildren grow up.Add to that the fact that with health care policies that are lurking and breathing down our necks, all people will have to focus on staying well more than ever before in history. And the fact that 500 Billion Dollars is being taken out of Medicare to cover the health care bill costs, those millions of people who rely on Medicare will also be looking to sustain their health more than ever.So if you’re looking for home based business opportunities that will be bountiful in the future, as well as RIGHT NOW, then health and nutrition would be where I as a home business professional for the past two decades would recommend you look strongly at.
Best Home Based Business Ideas for 2010
With the decline in the economy, more people are trying to find ways to earn more money to prepare for rainy days. Mothers who could not leave home because they need to take care of their kids are also trying some ways to have extra income to help their families. Most of them are turning towards home based business. The reason people prefer home based business is because it is more affordable to start your business at home than rent a business facility.For mothers, they could still take care of their kids and the house and earn extra money. Whatever the reason is, home business is gaining popularity. So what are the best home based business ideas that you could be interested in? If you are a mom and you love to take care of children, you can extend that love and put up a home based day care center. Just follow state regulations to make your house more kid-friendly and you are set to go. If you are not so kid-friendly, why not do the opposite? You can turn your home into adult daycare facilities for the aged.One new and hot best home based business idea is becoming a virtual assistant. You just do the usual secretarial work except you do it online. You do not even have to personally meet your boss or leave the comfort of your house. Communication is done by email or through phone or a secured website. Another home business that you can do online is tutoring. You have the option to do it face to face or over the net. Your student could even be in another country; outsourcing is a great thing. If you are more on the creative side and like to make handcrafted products like candles or crochet sweaters, you can sell them online through eBay, Amazon or Etsy.Even if they’re not handcrafted, if you think you have products or items that people are willing to buy you can try to put them up or display them online. There are still many home business ideas available. Think about your skill or hobby, and then maybe you can turn it into best home based business ideas that could even earn more than your regular job.
What You Need to Consider When Starting a Home Based Business
If you are starting a home based business there are a variety of things to take into account. Will you incorporate? Do you need clearance from your local government to do business out of your home? How are you going to manage the paperwork and the accounting? Are there any legal issues to be dealt with? Do you need to be OSHA compliant? Do you need a license – as you would for many child care businesses? Have you arranged sufficient funding to see you through your first months and years of business?All these concerns have bearing when you are starting a home based business. The shift from home being a shelter, to home being a place of commerce is bigger than it looks. The options can be extremely variable, depending on the type of work you are doing, the scale on which you are doing it, and the laws of your region.Even the choice of neighborhood can alter certain answers: some homeowners associations are structured to forbid home based business. While in many cases such rules can be navigated to the satisfaction of all involved, in others the entire question of starting a home based business becomes a nightmare of red tape and legal rulings.The first thing to consider for your home based business is whether your work is going to place demands on your neighborhood. Increased traffic, construction sounds, appealing but dangerous aspects of the work that can lure in small children and alterations to the appearance of your home matter, and increase the likelihood that you will need clearance to operate.Incorporation can also automatically include a requirement to inform and gain consent as you transform yourself from a simple civilian to a corporate identity. If you are starting a home business that involves any overt changes in the neighborhood you must be prepared to explore the legal complications involved.If you are considering a home business dealing with children, or livestock, be particularly aware of the many similar regulations controlling these two very different businesses. Hygiene, oversight, health regulations all come into play, as do child protection and animal protection services.Zoning and licensing issues can become crucial for any home business that deals primarily with any kind of living creature as a major aspect of day to day care and maintenance.Low impact businesses may entail similar issues, but usually on a much lower level. Starting a home business in typing, or computer consulting will still present you with due diligence issues, but seldom involves the degree of legal regulation involved in more physically involved endeavors.Even then, you will need to consider basic business concerns. How are you funding your start up? Do you intend to proceed as an incorporated entity, or as an individual freelancer? The tax laws alone differ, and depending on the amount of money made and the terms you will need to make a choice at some point what basis you will proceed from.If you are planning on shifting from full time employment to self employment, be sure to make a business plan and have it reviewed by a business consultant. This document will be your road map for the short and long term goals.The lure of starting a home based business is real and valid. If you choose well, work hard, promote yourself appropriately, and have even a bit of luck, your new business opportunity can provide you with income and independence for a lifetime.Make it a great dayDarrell Lischka
Start Your Own Home Based Business in 3 Easy Steps
With the economy down and jobs hard to find, one of the best ways to combat the recession is to start your own home based business. Starting a successful home based business requires following a few simple steps to insure that the business you start is one that is not only legitimate but also one that you will find an interest in and will be willing to work on to grow the business. In order for your business to succeed you need to like what you do.1. The first thing you want to do is to figure out what your talents are. Everyone has things they are good at such as creativity, attention to details or communication. Whatever your talent is you want to make it the base of your successful home based business. This will be the foundation of your business and you want to make sure that it is your strongest point.2. Next examine your skills. Skills are the things you can do, they are active where your talents are passive. Your skills are learned from your talents. There are free training on YouTube.com where you can go and learn the the web skills you will need on your own, also set a realistic time to reach your goals and stick to it.3. Third take your talents and your skills and put them together. Determine what businesses would utilize both the talents and skills that you are best at. Ask yourself what kind of successful home based business could you start with your talent and skills. List all ideas, no matter if they seem like they won’t work.Once you have your list, go back over it and mark off any that wouldn’t work as a home based business. Now that you have your list, determine the profit angle of the one you are most interested in.
Figuring out the profit angle is where you figure out how much people would be willing to pay for your product or service and if you can make a sufficient income from it. It won’t matter if people will buy it, if you don’t make sufficient income from it. A business is about making money and without sufficient profit you won’t be able to pay the bills. Once you have determined that a business could be profitable it’s time to make your business plan and get your successful home based business up and running today.
How To Spot A Legit Home Based Business That Can Change Your Life
Society is definitely in a period of transformation and change. Many traditional institutions and ways of living are becoming obsolete as people are gradually becoming part of a vast new digital world. Competition for employment has become increasingly difficult as companies downsize and continue to put profits ahead of people in an effort to stay ahead. This has led to the rise of the home based business opportunity as an alternative strategy for many individuals. However, how do you spot the best digital home based business? How do you tell the difference between a real business and a pipe dream? Here are three fundamental questions that can help you make that analysis:1. Does the company have a good track record and reputation?This is probably the single most important question to ask, and also the best way to separate opportunities that are best left by the wayside. Thankfully, it is usually a very easy question to answer. The nearly ubiquitous presence of the Internet in our lives has made it difficult for a company to get by with shoddy practices without leaving a paper trail. Do your research and you will be able to locate the best digital home based business opportunity for your circumstances.2. How does the compensation plan pay out?The next most important aspect to understand about legit home based business is how their compensation plan is structured and pays out. This is how you will actually receive your revenue, and it is important to understand the intricacies of the program if you are interested in maximizing your income. The various mechanisms used can vary widely between network marketing opportunities, so all we can really say is to research the ones you are interested in carefully.3. What training and support are available?The final determination in separating legit home based business from less desirable organizations is the scope and scale of the training and support they offer. This is basically common sense; do they set people up to succeed, or are they more interested in sucking fees out of people than actually building an organization that will succeed and grow strong in the long term? Identifying the companies which offer the strongest training and support is a great way to identify the best digital home based business opportunity for your personal needs.Doing some research and investigation into these three questions is a great basis from which to start when trying to identify whether any given opportunity is a legit home based business, or something not worth investing your time in. You will find that the three qualities which definite the best digital home business opportunity are a great online track record, a clear and generous compensation plan, and a robust training and support program.
Real Estate Development Financing Creates Critical Situation For Developers
The real estate development industry has created a negative impact on today’s economy. Throughout the United States real estate developers are experiencing many concerns with their development projects. These concerns are mostly related to the lack of financing available and lenders unwillingness to extend or restructure current obligations. Whether you are a residential developer, homebuilder, commercial developer, or any other related real estate development professional without the proper financing terms and structure the projects will remain stagnant or be sold.
The news has hit Wall Street and Main Street that real estate developers and homebuilders require financing, restructuring, and more time to manage through this cycle. Lenders, investors, and other financial institutions have scaled back their lending programs to developers and builders due to the risk associated with real estate development. Many real estate developers rely on financial leverage to make their respective projects successful. In today’s economy the term “leverage” has been a word many people feel has created this current crisis.
The impact has created partially built stagnant projects filled with graffiti, damages, and hazards facing the immediate communities. The citizens of these communities are demanding that police patrol the projects, fire departments monitor access to water, and local municipalities ensure that the integrity of the community. The cities are also being negatively hurt because they relied upon projections of tax revenue created by these real estate development projects.
The real estate development industry has developed alternative contingency plans to adapt to the current real estate environment. Some of the most successful alternative strategies include; raising equity, developing joint venture partnerships, negotiating with their current lenders, and to secure additional debt. Real estate developers that can raise equity can reduce their leverage position and can satisfy lenders needs for paying interest or paying down principal. Real estate developers in turn give up equity into the project. Joint venture partnerships entail teaming up with other real estate development partners or investors to provide additional equity or relationships that create value for the project. Negotiating with lenders has also proven to be successful; however, many lenders are having a tough time with how they restructure the loans. Finally, securing additional debt to either refinance the entire project or pay down the existing debt and hold funds for interest carrying costs has been a strategy for real estate developers.
There are other issues and concerns facing real estate developers besides financing such as finding homeowners, builders to develop projects, and end tenants to occupy the projects. The residential mortgage industry has been experiencing an enormous increase in bankruptcy filings, foreclosures, and lack of funding available to create mortgages to buyers of new homes. The government has been creating programs and ideas to help keep homeowners in their homes and to also stimulate new buyers to the market.
The retail sector of commercial real estate has seen retailers scale back their operations in terms of growth and expansion. The retailers are also struggling to secure financing for tenant improvements for their locations. One of the most troubling concerns for retailers has been the lack of consumer spending. Office tenants have also had to scale back their operations, reduce staffing needs, and cut expenses as much as possible. Office tenants are also experiencing opportunities to move into more desirable locations at more affordable prices causing vacancies in many submarkets.
The recent economic indicators and stock market trends are showing some signs of strength in the economy while others believe that the economy is still due for a slow recovery. As the credit markets start to thaw out and lend to real estate developers the projects will start to get back on track and create momentum. There will be many learning experiences real estate developers will take away from this current real estate market and hopefully will not repeat in the future.
A Guide to Investments in Indian Real Estate
Real estate has traditionally been an avenue for considerable investment per se and investment opportunity for High Net-worth Individuals, Financial institutions as well as individuals looking at viable alternatives for investing money among stocks, bullion, property and other avenues.
Money invested in property for its income and capital growth provides stable and predictable income returns, similar to that of bonds offering both a regular return on investment, if property is rented as well as possibility of capital appreciation. Like all other investment options, real estate investment also has certain risks attached to it, which is quite different from other investments. The available investment opportunities can broadly be categorized into residential, commercial office space and retail sectors.
Investment scenario in real estate
Any investor before considering real estate investments should consider the risk involved in it. This investment option demands a high entry price, suffers from lack of liquidity and an uncertain gestation period. To being illiquid, one cannot sell some units of his property (as one could have done by selling some units of equities, debts or even mutual funds) in case of urgent need of funds.
The maturity period of property investment is uncertain. Investor also has to check the clear property title, especially for the investments in India. The industry experts in this regard claim that property investment should be done by persons who have deeper pockets and longer-term view of their investments. From a long-term financial returns perspective, it is advisable to invest in higher-grade commercial properties.
The returns from property market are comparable to that of certain equities and index funds in longer term. Any investor looking for balancing his portfolio can now look at the real estate sector as a secure means of investment with a certain degree of volatility and risk. A right tenant, location, segmental categories of the Indian property market and individual risk preferences will hence forth prove to be key indicators in achieving the target yields from investments.
The proposed introduction of REMF (Real Estate Mutual Funds) and REIT (Real Estate Investment Trust) will boost these real estate investments from the small investors’ point of view. This will also allow small investors to enter the real estate market with contribution as less as INR 10,000.
There is also a demand and need from different market players of the property segment to gradually relax certain norms for FDI in this sector. These foreign investments would then mean higher standards of quality infrastructure and hence would change the entire market scenario in terms of competition and professionalism of market players.
Overall, real estate is expected to offer a good investment alternative to stocks and bonds over the coming years. This attractiveness of real estate investment would be further enhanced on account of favourable inflation and low interest rate regime.
Looking forward, it is possible that with the progress towards the possible opening up of the real estate mutual funds industry and the participation of financial institutions into property investment business, it will pave the way for more organized investment real estate in India, which would be an apt way for investors to get an alternative to invest in property portfolios at marginal level.
Investor’s Profile
The two most active investor segments are High Net Worth Individuals (HNIs) and Financial Institutions. While the institutions traditionally show a preference to commercial investment, the high net worth individuals show interest in investing in residential as well as commercial properties.
Apart from these, is the third category of Non-Resident Indians (NRIs). There is a clear bias towards investing in residential properties than commercial properties by the NRIs, the fact could be reasoned as emotional attachment and future security sought by the NRIs. As the necessary formalities and documentation for purchasing immovable properties other than agricultural and plantation properties are quite simple and the rental income is freely repatriable outside India, NRIs have increased their role as investors in real estate
Foreign direct investments (FDIs) in real estate form a small portion of the total investments as there are restrictions such as a minimum lock in period of three years, a minimum size of property to be developed and conditional exit. Besides the conditions, the foreign investor will have to deal with a number of government departments and interpret many complex laws/bylaws.
The concept of Real Estate Investment Trust (REIT) is on the verge of introduction in India. But like most other novel financial instruments, there are going to be problems for this new concept to be accepted.
Real Estate Investment Trust (REIT) would be structured as a company dedicated to owning and, in most cases, operating income-producing real estate, such as apartments, shopping centres, offices and warehouses. A REIT is a company that buys, develops, manages and sells real estate assets and allows participants to invest in a professionally managed portfolio of properties.
Some REITs also are engaged in financing real estate. REITs are pass-through entities or companies that are able to distribute the majority of income cash flows to investors, without taxation, at the corporate level. The main purpose of REITs is to pass the profits to the investors in as intact manner as possible. Hence initially, the REIT’s business activities would generally be restricted to generation of property rental income.
The role of the investor is instrumental in scenarios where the interest of the seller and the buyer do not match. For example, if the seller is keen to sell the property and the identified occupier intends to lease the property, between them, the deal will never be fructified; however, an investor can have competitive yields by buying the property and leasing it out to the occupier.
Rationale for real estate investment schemes
The activity of real estate includes a wide range of activities such as development and construction of townships, housing and commercial properties, maintenance of existing properties etc.
The construction sector is one the highest employment sector of the economy and directly or indirectly affects the fortunes of many other sectors. It provides employment to a large work force including a substantial proportion of unskilled labor. However for many reasons this sector does not have smooth access to institutional finance. This is perceived as one of the reasons for the sector not performing to its potential.
By channeling small savings into property, investments would greatly increase access to organized institutional finance. Improved activity in the property sector also improves the revenue flows to the State exchequer through-increased sales-tax, octroi and other collections.
Real estate is an important asset class, which is under conventional circumstances not a viable route for investors in India at present, except by means of direct ownership of properties. For many investors the time is ripe for introducing product to enable diversification by allocating some part of their investment portfolio to real estate investment products. This can be effectively achieved through real estate funds.
Property investment products provide opportunity for capital gains as well as regular periodic incomes. The capital gains may arise from properties developed for sale to actual users or direct investors and the income stream arises out of rentals, income from deposits and service charges for property maintenance.
Advantages of investment in real estate
The following are the advantages for investing in Real Estate Investment Schemes
• As an asset class, property is distinct from the other investment avenues available to a small as well as large investor. Investment in property has its own methodology, advantages, and risk factors that are unlike those for conventional investments. A completely different set of factors, including capital formation, economic performance and supply considerations, influence the realty market, leading to a low correlation in price behaviour vis-à-vis other asset classes.
• Historically, over a longer term, real estate provides returns that are comparable with returns on equities. However, the volatility in prices of realty is lower than equities leading to a better risk management to return trade-off for the investment.
• Real estate returns also show a high correlation with inflation. Therefore, real estate investments made over long periods of time provide an inflation hedge and yield real returns
Risks of investment in real estate
The risks involved in investing in real estate are primarily to do with future rental depreciation or general property market risk, liquidity, tenancy risk and property depreciation. The fundamental factors affecting the value of a specific property are:
Location – The location of a building is crucially important and a significant factor in determining its market value. A property investment is likely to be held for several years and the attractiveness of a given location may change over the holding period, for the better or worse. For example, part of a city may be undergoing regeneration, in which case the perception of the location is likely to improve. In contrast, a major new shopping center development may reduce the appeal of existing peaceful, residential properties.
Physical Characteristics – The type and utility of the building will affect its value, i.e. an office or a shop. By utility is meant the benefits an occupier gets from utilizing space within the building. The risk factor is depreciation. All buildings suffer wear and tear but advances in building technology or the requirements of tenants may also render buildings less attractive over time. For example, the need for large magnitude of under-floor cabling in modern city offices has changed the specifications of the required buildings’ space. Also, a building which is designed as an office block may not be usable as a Cineplex, though Cineplex may serve better returns than office space.
Tenant Credit Risk – The value of a building is a function of the rental income that you can expect to receive from owning it. If the tenant defaults then the owner loses the rental income. However, it is not just the risk of outright default that matters. If the credit quality of the tenant were to deteriorate materially during the period of ownership then the sale value will likely be worse than it otherwise would have been.
Lease Length – The length of the leases is also an important consideration. If a building is let to a good quality tenant for a long period then the rental income is assured even if market conditions for property are volatile. This is one of the attractive features of property investment. Because the length of lease is a significant feature, it is important at the time of purchase to consider the length of lease at the point in time when the property is likely to be re-occupied. Many leases incorporate break options, and it is a standard market practice to assume that the lease will terminate at the break point.
Liquidity – All property investment is relatively illiquid to most bonds and equities. Property is slow to transact in normal market conditions and hence illiquid. In poor market conditions it will take even longer to find a buyer. There is a high cost of error in property investments. Thus, while a wrong stock investment can be sold immediately, undoing a wrong real estate investment may be tedious and distress process.
Tax Implications – Apart from income tax which is to be paid on rental income and capital gains, there are two more levies which have to be paid by the investor i.e. property tax and stamp duty. The stamp duty and property tax differ from state to state and can impact the investment returns ones expected from a property.
High Cost Of Investment – Real Estate values are high compared to other forms of investment. This nature of real estate investment puts it out of reach of the common masses. On the other hand, stocks and bonds can now be bought in quantities as small as-one share, thus enabling diversification of the portfolio despite lower outlays. Borrowing for investment in real estate increases the risks further.
Risk Of Single Property – Purchasing a single – property exposes the investor to specific risks associated with the property and does not provide any benefits of diversification. Thus, if the property prices fall, the investor is exposed to a high degree of risk.
Distress Sales – Illiquidity of the real estate market also brings in the risk of lower returns or losses in the event of an urgent need to divest. Distress sales are common in the real estate market and lead to returns that are much lower than the fair value of the property.
Legal Issues – While stock exchanges guarantee, to a certain extent, the legitimacy of a trade in equities or bonds and thus protect against bad delivery or fake and forged shares, no similar safety net is available in the property market. It is also difficult to check the title of a property and requires time, money and expertise.
Overall keeping an eye on market trends can reduce most of these risks. For instance, investing in properties where the rentals are at market rates, also, investing in assets that come with high-credit tenants and looking for lease lock-ins to reuse tenancy risk are simple guidelines to follow.
Future Outlook
The real estate market is witnessing a heightened activity from year 2000 both in terms of magnitude of space being developed as well as rational increase in price. Easy availability of housing loans at much lesser rates has encouraged people who are small investors to buy their own house, which may well be their second home too.
High net worth individuals have also demonstrated greater zeal in investing in residential real estate with an intention of reaping capital appreciation and simultaneously securing regular returns.
In the wake of strong economic growth, real estate market should continue to gain momentum resulting in falling vacancies in CBD areas and more development in suburbs; it is unlikely that commercial property prices will rise or fall significantly, beyond rational reasoning.
As the stamp duty on leave and license agreements has been further reduced, it should further attract to deal in this manner encouraging the investors and the occupiers.
With current budget focusing on infrastructure, it will attract quality tenants and add to market growth. Heighten retail activity will give upward push for space requirement.
Further, the proposed introduction of REMF (Real Estate Mutual Funds) and REIT (Real Estate Investment Trust) will boost these real estate investments from the small investors’ point of view. These foreign investments would then mean higher standards of quality infrastructure and hence would change the entire market scenario in terms of competition and professionalism of market players.
Looking forward, it is possible that with evident steps of the possible opening up of the REMF industry and the participation of financial institutions into property investment business, it will pave the way for more organized investment in real estate in India, which would be an apt way for retail investors to get an alternative to invest in property portfolios at all levels. Overall, real estate is expected to offer a good investment alternative to stocks and bonds over the coming years.
How To Succeed At Online Product Creation The Easy Way
Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.
Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.
Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.
Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.
Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.
Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.
Information Product Creation: Never Compete on Price Because There Is Only One You
Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.
Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.
You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.
Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.
Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.
Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.
You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.
Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up
One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.
However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.
Your product creation system should do this for you if only to help you to understand the overall task.
But why?
In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!
So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)
The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.
Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.
Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.
By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.
You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.